Personal Development

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Erinn Larson is the Director of Marketing & Business Development at Hirsch Roberts Weinstein LLP, a Boston-based boutique law firm specializing in employment law, labor law and litigation.

I met Virginia native Erinn through the Legal Marketing Association several years ago and invited her to be part of conference committee I was co-chairing. I was so impressed with Erinn’s work ethic, her poise, her creativity and her enthusiasm.

We stayed in touch long after that conference, and today, despite our age difference (yes, I’m much older), we learn from each other. We often partner together hosting Clubhouse rooms and other social media programs. She is not a big self promoter, so I am going to do that for her (and others) through this series.

Get to know more about Erinn in this Women Who Wow profile.

Allison Nussbaum is the Vice President of Client Value at Pitchly where she builds teams focused on helping clients extract immediate and ongoing value from their investment the Pitchly tool. She has held a number of sales roles and also was an in-house legal marketer. Learn more about Allison.

Joanne Thorud is the Marketing & Business Development Director at Davis Malm in Boston. She is responsible for the strategic marketing and business development efforts of the firm and its attorneys.

Jo has worked in the legal industry for over 30 years. One of her favorite things to do – in and out of work – is introduce people who would benefit from knowing each other. She is an active member of the Legal Marketing Association Northeast Region. Jo currently co-chairs the Boston Small Firm/Solo Marketer SIG and is a past chair of the Boston Local Steering Committee.

Jo is a woman who wows for so many reasons – we met through our work in the Legal Marketing Association several years ago and have kept in touch through social media (love the power of social media to build and nurture relationships!) and she is just an all-around great person. I love her profile because who she is really comes through – especially the love she has for her mom – and the great advice she has for women of all ages.

Sara Pauley Coffey is a Columbus, Ohio-based marketer and co-chair of the Legal Marketing Association’s Ohio Local Steering Committee. A former law firm marketer, she is the Documentation and Training Specialist at ContactEase CRM Made Easy where she manages marketing and works with clients to enhance their use of CRM products. Learn more about her in this Women Who Wow profile.

Michelle Calcote King is the principal and president of Reputation Ink, a B2B professional services marketing and PR agency.

Before founding Reputation Ink 10 years ago, Michelle was the senior vice president of a national PR agency exclusively serving law firms. Before that she held a variety of roles in PR agencies in several cities throughout the U.S. Southeast, London and Australia. Michelle serves on the Legal Marketing Association Southeast (LMASE) Regional Governing Board, and previously led the local Jacksonville LMA group.

I always learn from Michelle whenever I hear her speak or read one of her articles or blog posts. She is someone you should definitely follow.

Learn more about her in this Women Who Wows profile.