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Instagram Adds New Boomerang Story Options

By Stefanie M. Marrone on January 28, 2020
Posted in Instagram, Marketing, Social Media

Instagram has added several new options to its Boomerang camera mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’ as well as trimming.

Here’s how the new features work:

  • SlowMo – Essentially it slows down your Boomerang to capture details. Play your video for at least two seconds instead of one second and reduce your boomerangs for half-speed to experience the slow-mo effect on the video.
  • Echo – This feature “creates a double vision effect” that adds motion blur to anything that appears to be moving behind your video.
  • Duo – adds “both speed and slow-mo effect to your Boomerang, adding a texturized effect.”
  • Trimming – Shorten your Boomerang with similar controls to iPhone’s camera roll or the Instagram feed video composer. “Edit the length of your Boomerang, and when it starts or ends.”

The new options give users more variety with their posts.

In addition, Instagram has also added capacity to ‘trim and tweak’ your Boomerang loop in order to better control your final clip.

Read more about the new features in this Tech2 article and this Social Media Today article .

 

Tags: Instagram, social media
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing…

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing on her experience leading marketing and business development initiatives at some of the world’s leading professional services firms. Stefanie is a frequent speaker and trainer and the founder of the Social Media Butterfly, where she shares actionable strategies for building stronger networks, creating useful content and staying top of mind with the people who matter.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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