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Instagram Adds New Boomerang Story Options

By Stefanie M. Marrone on January 28, 2020
Posted in Instagram, Marketing, Social Media

Instagram has added several new options to its Boomerang camera mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’ as well as trimming.

Here’s how the new features work:

  • SlowMo – Essentially it slows down your Boomerang to capture details. Play your video for at least two seconds instead of one second and reduce your boomerangs for half-speed to experience the slow-mo effect on the video.
  • Echo – This feature “creates a double vision effect” that adds motion blur to anything that appears to be moving behind your video.
  • Duo – adds “both speed and slow-mo effect to your Boomerang, adding a texturized effect.”
  • Trimming – Shorten your Boomerang with similar controls to iPhone’s camera roll or the Instagram feed video composer. “Edit the length of your Boomerang, and when it starts or ends.”

The new options give users more variety with their posts.

In addition, Instagram has also added capacity to ‘trim and tweak’ your Boomerang loop in order to better control your final clip.

Read more about the new features in this Tech2 article and this Social Media Today article .

 

Tags: Instagram, social media
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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