Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them.

For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if you make the recording available to them. They’re busy and they don’t have the time. Now if you are able to offer CLE credit or some other kind of educational credit, you may see a small uptick in views.

But that doesn’t mean that you can’t repurpose your webinar. Here’s what I recommend when it comes to repurposing your webinars.

Repurpose long-form video into several short-form video segments

Webinar recordings are powerful assets that you can use as gated content for lead generation and nurturing purposes, but their usefulness doesn’t have to end there. You can also put them to work higher up your funnel by breaking them up into shorter video excerpts.

Cutting down your long-form videos can open them up to a wider audience without denting the appeal of their original content. Another benefit is that shorter videos are more easily shareable on social media and on Stories on Snapchat, Instagram and Facebook, all of which need to be below a certain length. iMovie is a simple editing tool for iOS and Mac users for editing clips.

There are a lot of apps and programs that can help you easily edit your videos whether you are on a Mac or PC.

Turn Video Content Into a Podcast

Video content is hot on social media. Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. But not everyone wants to watch a video. Why? Well because you have to dedicate their full attention to watching a video. You need to stop what you’re doing to watch and listen.

Audio content is easier to consume because it only occupies one of our senses. We can listen to podcasts while doing other things. We listen in the car, when we’re doing the housework, when we are working out.

Turn Video Content Into a Blog Post

Video can add value to your blog posts but search engines and some of your readers still like written content. Creating a transcription or a blog post based on your video makes it accessible to readers, viewers and search spiders. Rev.com is a good transcription tool to use for this.

Use Video for Support and Tutorial Resources

Another way to repurpose your video content is to take your support resources and turn them into tutorial videos for your customers.

Remember that everyone learns differently and absorbs information in different ways, so in addition to written handbooks and resources that you give to your customers/clients, I would suggest also creating video guides. You can repurpose webinar content for this or create how-to videos specifically for this purpose. I’d recommend creating a customer learning portal where all of these resources can be accessed.

When thinking about the kinds of customer support content to create, consider onboarding videos, troubleshooting videos, videos of expert tips for using your product and so forth. You can offer these videos as part of any troubleshooting calls/emails you receive.

In addition, if these video tutorials are short enough, you can use them as marketing content on social media (house them on YouTube). If you are looking for content ideas,  look to see which issues appear the most frequently in customer support conversations, and then repurpose the answers into animated or live-action video.

Remember – effective content marketing is all about making your content work smarter and harder for you. Take every opportunity to leverage what you already have and reuse and repurpose it.

Bonus Tip

Set up your YouTube channel now if you haven’t yet already. You may want it down the line and YouTube is a great place to store large videos in case you can’t house them on your website.

Are you repurposing your video content? What tools and techniques do you use?