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Nine Ways B2B Companies Can Incorporate Valentine’s Day Into Their Social Media Marketing Efforts

By Stefanie M. Marrone on February 12, 2022
Posted in Content Marketing, email marketing, Instagram, LinkedIn, Marketing, Social Media, Twitter

When it comes to Valentine’s Day ❤️, B2B companies CAN create content too.

Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.

It’s completely…

What Legal Marketers Can Learn From Peloton’s Response to Mr. Big’s Death

By Stefanie M. Marrone on December 14, 2021
Posted in Crisis communications, Public Relations

And just like that, a PR nightmare turns into a genius marketing campaign and a viral ad…

(You probably already know what happened on the Sex and the City reboot, …

Why You Should Use Video in Your LinkedIn Strategy

By Stefanie M. Marrone on December 14, 2021
Posted in Content Marketing, LinkedIn, Marketing, Personal Branding, Social Media, Video

Creating video for Linkedin is well worth the time and effort because it helps you connect with your followers in a way the written word doesn’t.

Also most people aren’t…

Why Video Needs to Be Part of Your Social Media Strategy

By Stefanie M. Marrone on December 2, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Content Marketing, Evergreen Content, Video

When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and…

How to Create a Successful YouTube Marketing Strategy

By Stefanie M. Marrone on October 11, 2021
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Personal Branding, SEO, Social Media, Video

Building a successful YouTube channel is not easy!

I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for…

How to Get Started Creating Videos for Social Media

By Stefanie M. Marrone on October 9, 2021
Posted in Content Marketing, Law firms, LinkedIn, Personal Branding, Social Media, Video

Creating video for social media it’s not easy, but it is well worth the time and effort.

Video content typically performs best with most social media platform algorithms, because it…

Why All of Your Social Media Videos Should Include Captions

By Stefanie M. Marrone on August 30, 2021
Posted in Branding, Client Development, Content Marketing, Evergreen Content, Law firms, Lead Generation, LinkedIn, Marketing, Motivation, Personal Branding, Personal Development, Social Media, Video

If you’re not using video content on your social media channels you’re missing out on engaging with your audiences through a very effective medium where they get to really know…

How to Effectively Repurpose Your Video Content

By Stefanie M. Marrone on April 27, 2021
Posted in Content Marketing, Marketing, Social Media, Video

Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them.

For the most part, people don’t want to…

Why When You Post Content to LinkedIn Is Just as Important as What You Post

By Stefanie M. Marrone on April 11, 2021
Posted in Branding, Content Marketing, LinkedIn, Personal Branding, Social Media, Video

There IS a right and wrong time to post content on LinkedIn IF you want to make sure that your content has maximum impact. And who doesn’t?

I wish there…

How to Easily Turn Video or Podcast Transcriptions Into Blog Posts

By Stefanie M. Marrone on March 7, 2021
Posted in Content Marketing, Video

Reusing and repurposing your content so that you make it work harder and smarter for you is something I talk about quite a bit. Yet, many people still don’t take…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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