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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.

In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.

To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads: 

I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.