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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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My dear friend Amanda Loesch the chief marketing officer at Porzio, published an article on LinkedIn yesterday, and I asked her if I could make it a guest column on my blog because I think the message is so important – there is nothing like a global pandemic to put things in perspective.

The article focused on legal guides and award submissions and why they are still considered a priority – the publications continue to send deadlines and reminders, and it seems quite tone deaf given the fact that we are living in the midst of a public health crisis with no end date. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual. Amanda is another woman who wows, and I hope you’ll take the time to read her article.

A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.

The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.

Since in-person networking is on pause for now, online networking is the most important tool  we have.

It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.

Here are nine ways to adopt a more client-centric mindset at your firm.