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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.

The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.

Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.

You may not always have a steady stream of referrals to give out to your referral sources, and here’s what to do when you feel stressed out about that.

Here’s a great article by Sue-Ella Prodovonich on referrals and how to pay them back when you can’t refer them work at that time.

As she says, “referrals are the lifeblood of most professional services firms.” Think about idea of mutual reciprocity and being helpful. Invest in your relationships in a way that provides something of value to them and you will strengthen the relationship until you can make an introduction that may lead to a referral. Remember that referrals are never guaranteed – but you can certainly make connections and go out of your way to help people. No one forgets when someone goes above and beyond for them. Read on for Sue-Ella’s tips. 

One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to…

In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.

With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.

It’s so easy to get caught up in the sadness and uncertainty of the current public health crisis, but so many of us have so much for which we should be thankful and grateful.

It’s important to look on the bright side of things and count our blessings in a time when it’s so easy to feel sad and have a loss of control.

I hope this list inspires you to think about the bright moments in your life too.

I attended my very first virtual birthday party this week as well as my first Passover, and I’ll be hosting a virtual Easter tomorrow. My birthday is this upcoming Tuesday and that celebration will also be virtual. It’s all very odd if I’m being honest, but it’s the only way we can remain connected to our loved ones right now, so I’ll do it.

The world in which we live in today is extraordinary, with mass layoffs happening each week.

When you lose your job due to circumstances that are out of your control, such as your company just cannot afford to keep you, it’s difficult to process, because it’s not that you did anything wrong.

The current pandemic has brought U.S. unemployment to an all-time high, and has put our economy and so many lives on hold.

Because the coronavirus happened so suddenly, it was a crushing blow for many who were unprepared and who live paycheck to paycheck. Those who are lucky to still have jobs are finding themselves dealing with salary cuts, no bonuses and sometimes reduced hours or furloughs. The employers that will emerge stronger are those that treated their employees with care and empathy.

The bright side is that you can emerge from these situations as a stronger, better version of your professional self and use this time to propel you to greater success and work situations that are a better fit for you.