One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with
How to Use LinkedIn Publisher to Build Your Professional Brand and Become a Thought Leader
Many of you have great ideas for articles but maybe you’re not sure where to publish them, or you kind of want a blog but you don’t want the time
Why Now Is the Time to Invest in Developing Relationships
Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.
Lawyers especially need to invest
The Personal Effects of the Coronavirus Hit Home
Flywheel Sports has been a huge part of my life since my dear friend Julie took me to my first spin class in early 2017.
Not only did I get
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
Women Who Wow: Trish Lilley
Trish Lilley is truly a Women Who Wows. She is the Chief Marketing Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active
Join Me for a Webinar on How to Be Social Media Savvy During the Current Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. Many are wondering: it is still appropriate to market myself and my firm during a time when uncertainty is
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
Women Who Wow: Holly Barocio
I’ve been working on a series featuring women who have “wowed” me. You’ll be seeing their profiles on the blog throughout March in honor of Women’s History Month, as well as throughout the year, because there are so many amazing women doing amazing things.
In this installment, learn more about Chicago-based Holly Barocio, a senior consultant at GrowthPlay.
Holly has wowed me since I first met her at a Legal Marketing Association Conference several years ago. I was lucky enough to have the opportunity to interview her about the LMA’s diversity and inclusion efforts as part of my live reporting duties for the LMA Conference. I was impressed with her poise, intelligence and enthusiasm for advancing this important initiative. Since then, I’ve run into Holly at many industry events and seen her speak often, and have learned many things from her. She’s a leader in her field and an advocate for our industry. Learn more about her.