“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and
Why When You Post Content to LinkedIn Is Just as Important as What You Post
There IS a right and wrong time to post content on LinkedIn IF you want to make sure that your content has maximum impact. And who doesn’t?
I wish there
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
How to Build Stronger Relationships With Your Clients That Inspire Referrals
So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Personal Branding 101: How to Build Your Personal Brand While Working 9 to 5
It’s not easy to work full time and build your own personal brand, but it’s a must today.
Why? Well, because everyone is googling you for starters. Because you likely
Why It’s So Important to Just Keep Going No Matter What
This photo was taken at the first speaking engagement I did after I lost my job after dealing with what felt like an avalanche of personal stress.
It looks like
Announcing the First Women Who Wow Webinar – Join Us on March 24
I am excited to announce the launch of the Women Who Wow webinar series especially since it is International Women’s Day.
The webinar will be held on March 24 at