So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Why You Should Create Women’s History Month and International Women’s Day Social Media Campaign At Your Company
March is Women’s History Month and International Women’s Day is this Monday, March 8. It’s not too late to create a social media campaign to celebrate and honor the women
Why and How to Create a Meet the Team Social Media Campaign at Your Organization
Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.
These posts are evergreen content – meaning they can be used
LinkedIn Don’t: Using The Who Viewed Your Profile Tool as a Reason to Connect
Here’s a LinkedIn don’t for you that recently happened to me for the first time and was one that I personally found creepy. It was someone using the “I saw
How to Master LinkedIn While Social Distancing
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social
Join Me for a Webinar on How to Build Your Brand and Business During Social Distancing on February 23
I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing.
20 Effective Social Media Best Practices for Any Size Law Firm
You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms