Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you
Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
LinkedIn 101: Master Profile Basics, Build Your Professional Brand and Generate New Business
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel
Join Me for the August LinkedIn Connections Challenge: How to Cultivate a Powerful LinkedIn Network
LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.
LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.
While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.
Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been
How to Actively Cultivate Your LinkedIn Network During Social Distancing and Beyond
While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections
Social Media Practices to Help Build Your Personal Brand and Your Business
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Essential LinkedIn Tips for Lawyers to Implement Today
We are in uncharted waters right now with the pandemic. Law firms and other businesses are trying to function in a rapidly changing environment, including adapting to its employees working remotely on a large scale for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your firm and lawyers during this time? The answer is online.
We will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through this time using social media and content. Here are some ideas.
How to Turn Your Connections Into Business
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (taking clients and prospects to lunch or events, going to in-person networking events and conferences) and conducting most of our networking and brand building online or by phone. It involves shifting to doing more thought leadership and relying on social media and webinars.
When done correctly, these tools can help you cast an even wider net on your marketing and business development efforts than before due to the vast reach of the social platforms. Your goal is to stay top of mind and to be helpful. That’s it. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business.