I wanted to share a way to enhance your content marketing efforts on the LinkedIn app of which you may not be aware.
The next time you find something in
Guest Column: Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?
My dear friend Amanda Loesch the chief marketing officer at Porzio, published an article on LinkedIn yesterday, and I asked her if I could make it a guest column on my blog because I think the message is so important – there is nothing like a global pandemic to put things in perspective.
The article focused on legal guides and award submissions and why they are still considered a priority – the publications continue to send deadlines and reminders, and it seems quite tone deaf given the fact that we are living in the midst of a public health crisis with no end date. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual. Amanda is another woman who wows, and I hope you’ll take the time to read her article.
Announcing Upcoming Virtual Programs
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that
A Helpful Guide to the Right LinkedIn Post Lengths and Image Sizes
Images are so important to accompany your social media posts, but they have to be the right size. I’m often asked what are the right lengths for posts and images on LinkedIn. I found this guide from Andy Foote and thought it was terrific. I thank him for doing this research, and I hope this is helpful to you.
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
14 Tips for How to Build a Strong Personal Social Media Marketing Strategy
Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
- Build a strong LinkedIn profile that highlights
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
Join Me on April 21 for the ALANY Virtual Program on Marketing Your Firm and Lawyers During COVID-19
Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers
How to Be More Successful at Business Development During the COVID-19 Pandemic
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
How Brands Are Responding to COVID-19 on Twitter, Instagram and Facebook
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one