Videos on LinkedIn are one of the most underutilized forms of content on LinkedIn, providing major opportunities for you to incorporate them into your social strategy.
LinkedIn videos are effective
Join Me for How to Use LinkedIn for Lead Generation and Client Retention with LSSO
Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.
This program will take you through
Why Video Needs to Be Part of Your Social Media Strategy
When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and
Register for the LinkedIn Master Class
In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and
How to Write an Engaging, Client-Focused Professional Bio That People Want to Read
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
How to Be a Successful Content Creator
Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.
It’s
Creative Ideas for Your Holiday Card
It’s the most wonderful time of the year – which means it’s time to send out holiday cards!
If you haven’t yet started to plan your holiday card, it’s not
Why You Need an Email Marketing Strategy
It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know
How to Make Your Web Site Content Less Boring
Many of us work in fields where our website content can be well, boring. Or maybe dry is a better way to put it.
But your content doesn’t necessarily have
Tips to Go Viral on LinkedIn
I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. I recently got 1 million views and 12,000 likes