It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The
How to Ensure Your Social Media Posts Have a Real Purpose
Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting
Join me for a Webinar on May 15 on How to Take Your Social Media Visuals to the Next Level
Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level
New Article About LinkedIn Featured in New York City Bar Association Newsletter
Thank you to the New York City Bar Association for featuring my article on why LinkedIn is so important, especially now.
Online networking is more important than ever for
Learn More About Me in Susan Freeman’s Wonder Women in Business Podcast
Thank you to Susan Freeman and Jeanel Carlson for inviting me to be part of the Wonder Women in Business podcast.
I don’t know that I’d consider myself a
My New Article Published by and the ALM Mid-Market Report on How To Maintain and Build Your Business During COVID-19
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should
Join Me on May 1 for a Webinar to Support COVID-19 Relief Efforts on How to Create Compelling Visuals in Your Social Posts
Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.
As we are all
How to Quickly Build Your LinkedIn Network
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
Guest Columnist: Natasha Alladina on Following Up on Missed Connections
Today I’m excited to feature a guest column by Natasha Alladina. She writes:
You know those missed connections ads on Craigslist?
Well, I realized something. I’ve had a bunch