Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use
How to Build Your Brand and Business by Becoming Involved in Industry Organizations and Alumni Groups
A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry.
Join a committee or take on a volunteer
Seven Tips on the Best Times to Post to LinkedIn for Maximum Impact
At the core of why you should post content to your LinkedIn feed and company page is so that your target audience sees it (brand recognition), thinks positively of you
Follow These Tips for an Amazing LinkedIn Profile Photo
A good professional headshot is a must on your LinkedIn profile today.
Your profile picture is the first impression that people have of you, it shows up in searches and
Join Me on March 10 at the New York City Bar Association for a Program on How to Use LinkedIn for Lead Generation and Client Retention
Hey lawyer friends – join me on March 22 for a New York City Bar Association evening program on “How to Use LinkedIn for Lead Generation and Client Retention” from
Words Every Business Professional Should Eliminate From Their Professional Vocabulary
I read a terrific article in Forbes on six words business professionals should eliminate from their professional vocabulary to elevate your brand, especially when you’re interviewing. Women especially use some
How to Navigate Limitations on LinkedIn Publisher
LinkedIn Publisher is a powerful tool for disseminating content to your connections and followers and creating a library of your articles linked to your profile.
LinkedIn will often introduce a
Two Quick and Easy Social Media Tips to Raise Your Profile After Speaking or Attending a Conference
I had a great time speaking about LinkedIn advanced tips and some of LinkedIn’s new features to the Association of Legal Administrators (ALA) New York City Chapter last week. Thanks
A Great Law Firm Example on How to Provide True, Value-Added Benefits to Your Clients
Talk about client service! What a great idea from Orrick, Herrington & Sutcliffe LLP to create an online portal for their clients to easily earn CLE credits. This is how
How to Create an Effective Evergreen Content Strategy
It should go without saying that it’s not how often you post content to social media that makes a true impact, but rather what you say and how you say