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How to Become More Strategic (and Efficient) About What You Post on Social Media

By Stefanie M. Marrone on January 2, 2021
Posted in Content Marketing, LinkedIn, Social Media

Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.

I find that so many individuals who …

15 Easy Ways to Enhance Your Personal Content Marketing and Social Media Strategy

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Personal Branding, Social Media

If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement…

Why You Should Create Holiday Content for Social Media

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Social Media, Twitter

Every holiday is an opportunity to do something creative and differentiating on social media.

Social Media Tip: What to Post When You’re Short on Fresh Ideas

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Social Media

Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or …

How to More Effectively Reuse and Repurpose Your Existing Content Resources

By Stefanie M. Marrone on December 11, 2020
Posted in Content Marketing, LinkedIn, Marketing, Motivation, Personal Branding, Social Media

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and…

LinkedIn Hidden Feature: Create a Newsletter on LinkedIn

By Stefanie M. Marrone on December 3, 2020
Posted in Business Development, Content Marketing, LinkedIn, Personal Branding

LinkedIn is rolling out yet another new feature to its users – the ability to create newsletters on its platform.

Some LinkedIn users have the ability to write about a…

Social Media Tip: Write Content as You Actually Speak

By Stefanie M. Marrone on December 3, 2020
Posted in Content Marketing, Facebook, Instagram, LinkedIn, Social Media, Twitter

Here’s a basic but often overlooked media tip: Write your social content as you actually speak.

Did you know that reading online content is 25% slower than when reading in…

23 Ways to Grow Your Social Media Presence Today

By Stefanie M. Marrone on December 1, 2020
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Social Media, Twitter

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft

…

How to Know Your Who, What, Why and How of Social Media

By Stefanie M. Marrone on November 25, 2020
Posted in Branding, Content Marketing, Facebook, LinkedIn, Social Media, Twitter

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a…

Why You Should Be Patient and go With Your Gut When it Comes to Your Social Media Content

By Stefanie M. Marrone on November 22, 2020
Posted in Content Marketing, Instagram, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media, Twitter

When it comes to social media, commit to consistently posting, engaging and providing value, and using the right hashtags BUT don’t get too bogged down by interpreting the results of …

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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