Every holiday is an opportunity to do something creative and differentiating on social media.
At the very least, create and post a custom image for all of your social media channels. You can easily do this using my favorite tool Canva.com.
You can wish your clients and friends of the firm a happy whatever and demonstrate that you are a good corporate citizen. It also shows that your firm has a bit of a personality. It can get monotonous and dry to constantly post about your victories, events and thought leadership.
Some other things to consider when using holidays to your advantage:
Use trending hashtags: Using popular and relevant hashtags extends the reach of your firm and its lawyers on your important social media networks. If your content is clever and if you use them, your firm can more followers during and after the holiday.
Get involved with the community: Don’t forget that many holidays are also about community. So find ways to get involved as a firm or even in a smaller group with colleagues with a parade, community event or support a charitable cause. You might even want to pair up with a client and take part in an event.
Schedule: Remember to schedule your social posts in advance using a tool such as HootSuite so that you can enjoy the holiday yourself.
These kinds of tools enable you to pick the time and date of when you’d like to post your content so that you can enjoy time with your families. Now kick back and enjoy!