A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.

The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.

Since in-person networking is on pause for now, online networking is the most important tool  we have.

It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.

Here are nine ways to adopt a more client-centric mindset at your firm.