My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.
10 Quick Tips to Social Media Success
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
Instagram Plans to Launch Option to Simulcast Instagram Live Streams to Facebook | Social Media Today
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the
How to Stay Focused, Centered and Avoid Distractions
Here are some quick ideas on how to stay focused, centered and avoid distractions in a time when nothing is normal.
- Don’t watch the news all day
- Have a calming
Guest Column: Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?
My dear friend Amanda Loesch the chief marketing officer at Porzio, published an article on LinkedIn yesterday, and I asked her if I could make it a guest column on my blog because I think the message is so important – there is nothing like a global pandemic to put things in perspective.
The article focused on legal guides and award submissions and why they are still considered a priority – the publications continue to send deadlines and reminders, and it seems quite tone deaf given the fact that we are living in the midst of a public health crisis with no end date. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual. Amanda is another woman who wows, and I hope you’ll take the time to read her article.
Announcing Upcoming Virtual Programs
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
How to Keep Positive During a Pandemic
Sending some positive thoughts today for those who need a reminder that we are all in this together and it’s normal to feel upset and anxious right now.
– It’s
14 Tips for How to Build a Strong Personal Social Media Marketing Strategy
Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
- Build a strong LinkedIn profile that highlights
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your