At the core of why you should post content to your LinkedIn feed and company page is so that your target audience sees it (brand recognition), thinks positively of you
Lead Generation
A Simple Algorithm for a Happier, Well-Balanced Life
My friend Dimitri Mastrocola posted this advice on LinkedIn and it really resonated with me.
TO DO: CTRL + ALT + DELETE
He says it’s a simple algorithm for a…
Follow These Tips for an Amazing LinkedIn Profile Photo
A good professional headshot is a must on your LinkedIn profile today.
Your profile picture is the first impression that people have of you, it shows up in searches and…
Join Me on March 10 at the New York City Bar Association for a Program on How to Use LinkedIn for Lead Generation and Client Retention
LinkedIn Introduces Message Author Feature Directly From Posts
LinkedIn makes enhancements all the time to its platform and my biggest caveat is that they don’t usually tell users when they make updates.
Sometimes they will post an announcement…
A Great Law Firm Example on How to Provide True, Value-Added Benefits to Your Clients
Talk about client service! What a great idea from Orrick, Herrington & Sutcliffe LLP to create an online portal for their clients to easily earn CLE credits. This is how…
Why You Should Use LinkedIn Every Day
I truly believe that every professional should be using LinkedIn every day. Why? Because it enables you to quickly build and grow relationships, strengthen your brand and stay top of…
How to Create an Effective Evergreen Content Strategy
It should go without saying that it’s not how often you post content to social media that makes a true impact, but rather what you say and how you say…
Join me for an Association of Legal Administrators Event Next Week on Becoming a LinkedIn Master
Why You Should Never Eat Alone
One of my favorite business networking books is Never Eat Alone by Keith Ferrazzi, because you really should never eat alone if you can avoid it.
Everyone has to…