In this installment of Women Who Wow, I’m featuring Caroline Hess, the social media marketing manager at Zenoti in Seattle.
I met Caroline when she worked at Lexblog. She
Why Perfection is Overrated Especially Now
We all strive to be perfect especially since so many of us are Type-A personalities. But here’s the thing, perfection is impossible. It was improbable when life was “normal” and
How to Be More Successful at Business Development During the COVID-19 Pandemic
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
10 Relationship Building Ideas During the Time of Social Distancing
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
Why Glassdoor Is so Important and How to Improve Your Glassdoor Reviews
One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to
How to Showcase Your Expertise Through Special Online Resources During COVID-19
My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,
Why You Should Thank Your Mentor Today and Mentor Someone
This is a photo from from the 2012 Legal Marketing Association annual conference when my dear friend and mentor Wendy Bernero was inducted into the hall of fame.
Wendy is
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
Women Who Wow: Robyn Addis
- I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.
Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.
Learn more about her.
15 Daily Habits for Success While Working From Home
It’s been a big adjustment for all of us to pivot from commuting each day to work to working from home. Add kids and pets to the mix and it can be even harder to concentrate and be productive in your new makeshift work environment.
We have each had to adapt quickly to our new normal. Here are a few ideas on how to work more effectively no matter where you are but especially from home and actually get stuff done.