Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Until you create your customized LinkedIn profile URL, your LinkedIn profile
Social Media Practices to Help Build Your Personal Brand and Your Business
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Social Media Tip: Promote Your Organization’s Good Works and Commitment to its People and Community via Social Media
Promote your organization’s good works and commitment to its people and community via social media.
Social media is one of the most powerful vehicles that companies have to disseminate information
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
14 Business Development and Marketing Actions to Take During COVID-19
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business
Summer Downtime Marketing and Business Development To-Do’s
The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it
How to Create a Successful Podcast: Tips from PLI’s inSecurities Co-Hosts Chris Ekimoff and Kurt Wolfe
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.
How to Create a Stronger, Client-Focused Bio to Bring in Business and Strengthen Your Brand
Your professional biography is your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of THE most important sources of information regarding researching outside lawyers (yes, everyone is Googling you whether you like it or not and your web bio is usually the number one search result of your name). In addition, lawyer bios are among the most visited pages on law firm web sites, further underscoring their importance.
Your bio can serve as an important business development and branding tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it.
I recently wrote a much longer version of an article on creating a strong, engaging bio for JD Supra, which you can read here. This is an excerpt of that article, which concentrates on the show vs. tell concept, an essential component that many law firm bios are missing. The article also focuses on the idea that all bios should be client-focused and that you should always write for your audience, not your peers. Remember that often, your clients aren’t actually practicing lawyers, and even if they are, the world today isn’t as formal as it used to be (especially as clients are getting younger), so drop the legalese from your vernacular and speak in a more casual tone to your audience. Now let’s get to work!