Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the
You Need to Know About These New LinkedIn Enhancements to Company Pages
In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!
This
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
How to Truly Grow and Learn From Those People Around You
Deep thought of the day from Jen Sincero’s terrific You are a Badass book: We attract people into our lives for a reason, just as they attract us into theirs.
Don’t Make These Mistakes on LinkedIn
There are countless articles on best practices and tips for what to do on LinkedIn, but, I wanted to focus on what NOT to do on the platform because I
Everything You Need to Know About LinkedIn QR Codes
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why
Showing Gratitude Toward Others – A Note That Touched Me
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I
Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust