The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that
How I Went Viral on LinkedIn and What You Can Learn From It
My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests
How to Never Run Out of Content Ideas for Your LinkedIn Company Page
Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all
How to Make Your Content Work More Effectively for You
Time is money and that’s one of the main reasons you should reuse and repurpose your content.
I delved into this issue at my repurposing content webinar yesterday and provided
How to Create Social Media Visuals When You’re Not a Graphic Designer
Join me for a free virtual uprogram on November 12 at 12:30pm ET on how to take your social media graphics (and bring video, podcasts and thought leadership) to the
Why Fear Based Marketing Doesn’t Work for Law Firms
A couple of months ago I got a ticket on route 80 in New Jersey.
This is my least favorite highway in New Jersey, because cops are hiding at multiple
How Being Fired Can Be the Best Thing That Happens to You
For anyone who has been recently let go or fired from their jobs, I just want to say things do get better and you will be OK.
You are not
How to Make Your Content Less Boring and Forgettable
Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.
The best way to sell yourself and your services to provide value
Why You Should Build an Email List Today
Many businesses don’t realize the importance of building an email list.
Emails are the most direct and reliable way of getting in touch with your client and prospects.
Every internet
How to Create a Successful YouTube Marketing Strategy
Building a successful YouTube channel is not easy!
I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for