Online networking has never been more important than it is today. With all that is going in the world, you don’t want to be in the position to overhaul your LinkedIn profile and build your connections if you should be in the position of losing your job or being furloughed. Also, online networking is now even much more important than it was before the coronavirus pandemic. It’s our primary way of remaining connected to and top of mind with our professional contacts.

You should always keep your network “warm” and your LinkedIn connections updated because at some point, you’ll need them. Here’s a plan for how build and maximize your LinkedIn presence now and in the future.

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.

In this installment of Women Who Wow, which will be running all year long, learn more about Jennifer Dezso, the vice president at Acritas US. In her role, Jen handles business development plans and training, client feedback and satisfaction assessments, branding and awareness studies, product concept testing, market sizing analysis, setting performance metrics and benchmarks, identifying new market opportunities. She also presents and leads training on creating opportunities from market trends, developing action plans to grow client relationships, and developing business in the professional services world.

Learn more about her.