It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been
The Joys and Challenges of Working from Home During Social Distancing
Yesterday I had the pleasure of giving a presentation on how to market yourself and build your brand during the time of social distancing, which focused a lot on LinkedIn,
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Join Me for a Free Virtual Program on July 15 on LinkedIn and Personal Branding Best Practices
Please join me on Wednesday, July 15 at 1pm ET for a free virtual program on LinkedIn and personal branding best practices for business professionals who are currently looking for
Facebook Adds Back Ability to View Your Profile as the Public from Mobile Device (and a Few Tips on Privacy Settings on Personal Social Media Platforms)
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view
How to Align Your Social Media Strategy to Your Business Development Goals
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
How to Create a Successful Podcast: Tips from PLI’s inSecurities Co-Hosts Chris Ekimoff and Kurt Wolfe
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.
How to Create a Stronger, More Engaging Biography
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself.
It’s your opportunity to showcase your work, capabilities and areas of expertise, and