I don’t know anyone who hasn’t been affected by the pandemic in some way. It’s a hard time for everyone, including me and I want to give back and help
How to Be More Strategic About Which Social Media Platforms You Use
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact
How to Write an Engaging, Client-Focused Professional Bio
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
Join Me for a Webinar on July 8 on How to Use Images and Hashtags to Enhance Your Content
Hashtags and visuals help get your social media content noticed. You should be incorporating them into your social strategy if you want to have stronger engagement and maximum impact.
Join
How to Easily Build Your LinkedIn Network (Especially in the Time of Social Distancing)
While quality is always better than quantity when it comes to your LinkedIn network, most individuals can increase the number of connections they have on LinkedIn as well as their
Join Me for a Webinar on Hashtags and Social Media Graphics to Support the Minnesota Freedom Fund and the NAACP Legal Defense Fund
Join me for a virtual program on Wednesday, July 8 at 1pm ET on how to take your social media graphics (and bring video, podcasts and thought leadership) to the
How to Develop a Strong Personal Brand During a Challenging Economy
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
How to Easily Expand the Reach and Power of Your Content and Social Media Efforts
Content marketing and social media success is so much more than having good content. It’s about knowing when to post and how to maximize the channels on which you post.
LinkedIn Job Tip: Let Recruiters Know You’re Open to Job Opportunities
LinkedIn is a great job search platform. If you’re looking for a new job, you can let recruiters and your network on LinkedIn know you’re open to new job opportunities right from your profile.
If you specify the types of job opportunities in which you’re interested and your preferred location, LinkedIn will help your profile show up in search results when recruiters look for suitable job candidates.
To protect your privacy, LinkedIn takes steps to prevent LinkedIn Recruiter users who work at your company and related companies from seeing your shared career interests, but LinkedIn can’t guarantee complete privacy.
What Clients Really Want in Content Created by Law Firms
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms