I wanted to share a way to enhance your content marketing efforts on the LinkedIn app of which you may not be aware.
The next time you find something in
Instagram Plans to Launch Option to Simulcast Instagram Live Streams to Facebook | Social Media Today
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the
Announcing Upcoming Virtual Programs
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that
A Helpful Guide to the Right LinkedIn Post Lengths and Image Sizes
Images are so important to accompany your social media posts, but they have to be the right size. I’m often asked what are the right lengths for posts and images on LinkedIn. I found this guide from Andy Foote and thought it was terrific. I thank him for doing this research, and I hope this is helpful to you.
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
14 Tips for How to Build a Strong Personal Social Media Marketing Strategy
Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
- Build a strong LinkedIn profile that highlights
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
How to Be More Successful at Business Development During the COVID-19 Pandemic
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
10 Quick Tips for Social Media Success
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
LinkedIn 101: How to Master Profile Basics
This is a great time to make enhancements to your personal marketing and business development efforts – especially when it comes to your LinkedIn profile.
In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.
But here’s the thing – many LinkedIn users think their profile is strong as is or that they know everything there is to know about the platform, when neither is true.
In fact, only about half of all of users have a 100% complete profile, according to LinkedIn (that means thoughtfully filling out every single field and section that LinkedIn prompts you to fill out). The main reason to do this is quite compelling: it enables you to rank higher in LinkedIn’s search results.