On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
Announcing a New Virtual Training Program: How to Use Social Media for Business Development
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development
How to Create a Successful Content Marketing Strategy at Your Company
Many firms and lawyers spend the time to create strong content but then they post it just once on social media. I call this “random acts of content.” This is
How to Achieve Success With Your Content Marketing Efforts
Here are a few quick tips for how to ensure you are maximizing all of the great content you create and use it to enhance your brand and build your
How to Easily Create Custom Images to Accompany Your Social Media Posts
I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to
Announcing Another LinkedIn Master Class on March 25 in New York City
If you are NOT attending the 2020 LMA Annual Conference in Denver this year like me and you’re in NYC on March 25, I will be hosting another LinkedIn Master
A Common Frustration on Editing Tweets Isn’t Getting Fixed
I’m sure I’m not the only person who finds it frustrating that once you publish a tweet it cannot be edited.
That means if you made a mistake or simply