Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social
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How to Make Every Event a Business Development and Networking Opportunity
Why You Need a Mentor at All Stages of Your Career
Why Being Yourself Is the Smartest Thing You Can to Build Your Personal Brand
“Be yourself” was one of the most important pieces of advice that I gave to students at Fordham University School of Law when I spoke to them about about how to build a strong professional brand. I told the students that I’ll never be someone who wears conservative black suits to work every day and that’s okay (notice the French bulldog shirt that I’m wearing when I spoke to them – I also often wear my lucky Darth Vader earrings when I’m giving a presentation because they make me feel fearless).
Maybe you love bow ties or have pink hair or wear something signature that speaks to you. It’s important to find ways to express yourself, inject your personality and be unique while also being professional. You CAN do both and still be successful in corporate America and at professional service firms. Find the type of work environment that lets you be YOU. Also, it’s never too early (or late) to build your brand or reinvent yourself.