Every company and business professional should have more than 1000 LinkedIn followers/connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively. While the number of connections you

Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.