As you all know, I am a huge believer in the power of social media – that it can amplify your brand in so many powerful and wonderful ways, and
How to Get Selected for a Speaking Opportunity
Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead
Why You Should Never Use Fruit Emojis in Your LinkedIn Profile
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch
Why You Should Say Yes to LinkedIn (and Four Easy Ways to Engage With Your Connections)
Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.
I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.
In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.
To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads:
Sometimes All You Have to Do Is Just Ask to Get What You Want – Try It!
I recently achieved two major professional successes by putting myself out there and asking for them. I know it sounds a bit, well, basic, but I felt really good about
Here’s a Sneak Peek Into my 2019 LMA Annual Conference Session in This Q&A
I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.
The 2019 LMA Annual Conference Is Almost Here! I’m Excited, Are You?
I can’t wait to speak at the 2019 Legal Marketing Association Annual Conference on April 10 at 1:30pm in Atlanta on “Beyond Branding: Aligning Social Media Strategy with Business Development
Why You Should Resize Images on Social Media and How to Easily Do It
Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to
Why You Should Never Forget That Anyone You Meet Could Be a Potential New Client or Referral
I recently heard a very inspiring story about how a client referral came from a conversation that a lawyer had with the cleaning service employee who was assigned to his
Why You Shouldn’t Put Off Important Items on Your Personal To-Do List Because You’re Too Busy
How many of you put off doctor’s appointments and other important items on your personal to-do list because you are just “too busy?” I’m certainly guilty of it, more times