As I started to build a following on LinkedIn, I initially worried about giving away too many tips and free content here and on my social media channels.
I wasn’t
Why and How to Create a Meet the Team Social Media Campaign at Your Organization
Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.
These posts are evergreen content – meaning they can be used
LinkedIn Don’t: Using The Who Viewed Your Profile Tool as a Reason to Connect
Here’s a LinkedIn don’t for you that recently happened to me for the first time and was one that I personally found creepy. It was someone using the “I saw
Women Who Wow: Lavinia Calvert
In this installment of Women Who Wow, get to know Lavinia Calvert, the General Manager of Marketing and Business Development Solutions at Intapp where she is globally responsible for leading the growth strategy and success of Intapp’s Business Development and Marketing solutions business.
Intapp serves the technology needs of marketing and business development professionals in the legal, accounting and consulting sectors.
Learn more about Lavinia and her career path.
Women Who Wow: Rafeedah Keys
In the next installment of Women Who Wow, learn more about Rafeedah Keys, Senior Marketing Manager at Perkins Coie LLP. I met Rafeedah at a Legal Marketing Association Leaders Conference a few years ago and instantly connected with her when we worked together on a group project. I admired her creativity and leadership style among so many other things.
Rafeedah was on the initial task force that organized LMA’s focus on and implementation of D&I in 2018 and she served as the SIG co-chair during the first two years of the D&I launch. She is now a member of the committee and in the process of getting an official certification as a D&I coach.
Learn more about Rafeedah.
Why You Can Never Spam Your Connections with Your Content on LinkedIn
Did you know that there’s absolutely no way for every single LinkedIn connection of yours to see every single post of yours?
In fact the odds are against you that
How to Find Your Voice on LinkedIn and Have More Success When You Post Updates
I used to have no idea what I was doing on LinkedIn. I would post random motivational quotes or an interesting article or something I wrote and get very little
Women Who Wow: Eva Wisnik
The next Women Who Wows is Eva Wisnik, the founder of Wisnik Career Enterprises. I’ve known Eva for nearly 20 years now – almost as long as I’ve been
How to Format Your LinkedIn Posts for Maximum Visibility and Engagement
The way you format your LinkedIn posts is just as important as what you say.
You have just 1300 characters to get the attention of your audience so use them
Women Who Wow: Janet Petrillo
Janet Petrillo manages the U.S. business development and marketing functions of global law firm Kennedys. Learn more about her and her career path in this installment of Women Who Wow.