I don’t know anyone who hasn’t been affected by the pandemic in some way. It’s a hard time for everyone, including me and I want to give back and help
How to Be More Strategic About Which Social Media Platforms You Use
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
I know many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of COVID-19
Remember this too shall pass and things will return to “normal”; your job now is to lay the foundation for when that does happen and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
LinkedIn Implements New System to Limit Company Page Follower Invitations
LinkedIn is implementing a new system to limit how many times a company page manager can send out invitations to their connections to follow their company page.
LinkedIn officially brought
How to Mute or Leave LinkedIn Group Messages (and Delete Conversations)
Sometimes you are placed on group messages on LinkedIn that are really annoying and you keep getting updates on LinkedIn about them.
There are few things that are more annoying
How to Create a Content Campaign Based on Biographies
A great idea to reuse and repurpose your content is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights
How to Write an Engaging, Client-Focused Professional Bio
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
14 Tips to Grow a Successful Business
I follow Rebekah Radice on Twitter and she always has great business advice. I highly recommend you follow her too.
One of her tweets today really resonated with me, and
New LinkedIn Feature for Job Seekers – Open to Work Photo Frame
LinkedIn is trying to help job seekers with new tools. If you are urgently looking for a new opportunity, you can add the #OpenToWork photo frame to your LinkedIn profile
Major Update for LinkedIn Company Pages – You Can Now See Exactly Who is Following You and What to Do With That Information
In what might be the most important update for LinkedIn company pages to date, you can now see your actual LinkedIn company followers (this has been on my LinkedIn wish