For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
A Few Words of Motivation During the COVID-19 Pandemic
A reader of my blog sent me the following note in response to my post about what happened to me outside of Starbucks yesterday on my birthday.
She said, “The human spirit is stronger than anything that can happen to it.” I love this quote for many reasons. It’s motivating and powerful, and exactly what I needed to hear after that coffee experience and what I’ve been through this year.
We are all going through a lot right now with the coronavirus pandemic. I think it amplifies any feelings of grief and our anxieties and stresses.
Join Me on April 21 for the ALANY Virtual Program on Marketing Your Firm and Lawyers During COVID-19
Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers
How to Be More Successful at Business Development During the COVID-19 Pandemic
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
10 Quick Tips for Social Media Success
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
Women Who Wow: Helena Lawrence
The next woman in the Women Who Wow series is my former colleague and friend Helena Lawrence. Based in Washington, DC, Helena is the Senior Marketing & Business Development Manager for Orrick’s Cyber, Privacy & Data Innovation Practice. She works with lawyers across eight countries, on three continents to create go to market strategies, client retention and growth plans. Learn more about Helena below.
LinkedIn 101: How to Master Profile Basics
This is a great time to make enhancements to your personal marketing and business development efforts – especially when it comes to your LinkedIn profile.
In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.
But here’s the thing – many LinkedIn users think their profile is strong as is or that they know everything there is to know about the platform, when neither is true.
In fact, only about half of all of users have a 100% complete profile, according to LinkedIn (that means thoughtfully filling out every single field and section that LinkedIn prompts you to fill out). The main reason to do this is quite compelling: it enables you to rank higher in LinkedIn’s search results.
Please Be Kind to One Another Especially Right Now
This morning, I walked 25 blocks to get my favorite chai latte at Starbucks because it’s my birthday and I wanted to treat myself after remaining very close to home
How Brands Are Responding to COVID-19 on Twitter, Instagram and Facebook
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one
How to Quickly Build Your LinkedIn Network
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.