Now is the time to focus on your LinkedIn profile while you have more free time working from home during the coronavirus.
As so many of us have been forced
How to Adjust Your Content Marketing Strategy During the Current Crisis
The world in which we live has dramatically changed overnight. Your clients need you more than ever. They’re confused and anxious and wondering how the Coronavirus pandemic will affect their
How to Truly Partner with Your Business Partners
One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with
Why Now Is the Time to Invest in Developing Relationships
Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.
Lawyers especially need to invest
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
Why You Should Turn Off All Pre-Scheduled Online Activity During the Coronavirus Outbreak
I just heard a story where a firm had to issue an apology email a few minutes after sending what was an auto-reminder by email for an event in May
Women Who Wow: Trish Lilley
Trish Lilley is truly a Women Who Wows. She is the Chief Marketing Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active
Women Who Wow: Jennifer Klyse
Jenn Klyse runs a successful technology consulting practice from Chicago, and she’s the latest Woman Who Wows.
I met Jenn while working together on the planning committee of LMA Tech
Join Me for an Expert Webcast on Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll