Although we are dealing with a world pandemic, March is Women’s History Month – that has fallen by the wayside of course with the more important news of the coronavirus. I still wanted to continue this series beyond March and throughout the year, because I think we can all use some non-COVID-19 news.

The next person in the Women Who Wow series is Deborah Scaringi. I met Deb through my work with the Legal Marketing Association when we both served on the first northeast region board together. I have long admired Deb for her poise, thoughtfulness and ability to see a situation from 10,000 feet. I asked her to be a part of the LMA Northeast Regional Conference planning committee last year because I tremendously value her input, and she provided so many great insights. I would always want Deb on my team. Deb is based in Boston and consults for law firms on a wide range of marketing and business development issues. Learn more about her.

Here’s a content tip for right now and later:

Make sure the reporters with whom your lawyers have connections are added to your client alert lists, especially as you are

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.

Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.

Lawyers especially need to invest

Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and

I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most