Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll
Join Me for a Webinar on How to Be Social Media Savvy During the Current Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. Many are wondering: it is still appropriate to market myself and my firm during a time when uncertainty is
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
How to Create a Social Media Campaign Focused on Women’s History Month and International Women’s Day
I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.
The day is an opportunity for people all over
Announcing Another LinkedIn Master Class on March 25 in New York City
If you are NOT attending the 2020 LMA Annual Conference in Denver this year like me and you’re in NYC on March 25, I will be hosting another LinkedIn Master
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
Join Me on March 10 at the New York City Bar Association for a Program on How to Use LinkedIn for Lead Generation and Client Retention
Hey lawyer friends – join me on March 22 for a New York City Bar Association evening program on “How to Use LinkedIn for Lead Generation and Client Retention” from
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
How to Truly Partner With Your Clients and Win Them Over
It’s never been more important to stand out from your peers in this crowded, saturated market. Becoming totally immersed in your clients and prospects by learning as much as you can about them is one way to separate the good lawyers from the great lawyers.
This requires time and effort by asking smart questions and conducting thorough research (for example, by setting up free Google alerts on your top clients/prospects so that you are informed about important news about them, and using social media tools such as LinkedIn to learn about job moves and updates of your important connections). Today, most people just don’t send emails announcing their new positions anymore – it’s now up to you to do research.
Being aware of major developments and news affecting your clients’ organizations enables you to better anticipate their needs and it shows that you care. In this case, knowledge is power.
So how do you put this into practice?