It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
How to Take Your Content to the Next Level
Here are 10 ways to take your content to the next level and fill in your monthly social media calendar:
- Infographics, icons, big numbers
- Arresting visuals
- Videos
- Podcasts
- Quotes/excerpts
- Q&As
How to Reuse and Repurpose Your Content to Create Multiple Social Media Posts
So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.
There are so many ways to repurpose
Four Secrets to Creating Professional, High Quality Videos From Home
Video is a powerful way to communicate on social media, especially now. I’ve been experimenting with video and noticed my engagement on this type of content is much higher than
New Article About LinkedIn Featured in New York City Bar Association Newsletter
Thank you to the New York City Bar Association for featuring my article on why LinkedIn is so important, especially now.
Online networking is more important than ever for
LinkedIn Stories Is Coming – How to Use LinkedIn Stories to Build Your Brand and Business
Some good news – LinkedIn Stories is coming!
LinkedIn is following in the footsteps of Snapchat, Instagram and Facebook by bringing a professional twist to the 24-hour stories format.
But
Women Who Wow: Paula Edgar
Paula T. Edgar, Esq., is a partner at Inclusion Strategy Solutions LLC, a consulting firm that provides innovative and strategic solutions on organizational diversity efforts, intercultural fluency initiatives, sexual harassment prevention and EEO compliance.
Paula speaks and consults on these and other topics by facilitating workshops, conducting live and virtual professional development training, delivering keynote speeches and coaching executives. Paula is an expert in inclusive executive/leadership development, personal branding, networking, social media and career strategies. She is a past President of the Metropolitan Black Bar Association (MBBA), New York’s largest black bar association.
Paula has previously served as the founder and CEO of PGE LLC, the inaugural Chief Diversity Officer at New York Law School, and as an attorney for the New York City Commission on Human Rights.
I met Paula at a conference in 2019 at which we were both speakers. I was so moved by her talk, that I went up to her, let her know that and asked if we could keep in touch. We started following each other on LinkedIn and I became an even bigger fan of hers. Learn more about why Paula is so awesome below.
Learn More About Me in Susan Freeman’s Wonder Women in Business Podcast
Thank you to Susan Freeman and Jeanel Carlson for inviting me to be part of the Wonder Women in Business podcast.
I don’t know that I’d consider myself a
10 Tips for Content Marketing Success
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.