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Catch Me on the Road – Upcoming Fall Speaking Engagements

By Stefanie M. Marrone on August 26, 2019
Posted in Branding, Business Development, Career Development, LinkedIn, Social Media

As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates…

Social Media Tip: Why Listening to Your Competitors is Important

By Stefanie M. Marrone on August 23, 2019
Posted in Client Development, Content Marketing, LinkedIn, Social Media

Here’s a social media tip for this Friday: 

Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that…

How to Use LinkedIn to Your Advantage

By Stefanie M. Marrone on August 22, 2019
Posted in Business Development, Career Development, Client Development, Lead Generation, LinkedIn, Networking, Personal Branding, Project Management, Social Media

It’s important to link in with the people you meet in person who you consider worthwhile to extend the relationship online. I could dedicate an entire article to this topic…

The Three Components of a Strong LinkedIn Presence

By Stefanie M. Marrone on August 21, 2019
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections

…

New LinkedIn Company Page Enhancements You Need to Know About

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, Lead Generation, LinkedIn, Personal Branding, Social Media

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content…

How to Align Your Social Media Strategy to Your Business Development Goals

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, LinkedIn, Social Media

Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a…

You Need to Know About These New LinkedIn Enhancements to Company Pages

By Stefanie M. Marrone on August 16, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Marketing, Networking, Personal Branding

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This…

A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network

By Stefanie M. Marrone on August 14, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Social Media

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the…

How to Be a Better, Kinder Professional

By Stefanie M. Marrone on August 8, 2019
Posted in Career Development, Motivation, Personal Branding, Personal Development

I’ve been writing a lot about being kinder and had a few more ideas on how to be a better, kinder professional. It will benefit you and those around you…

How to Be a More Effective Networker

By Stefanie M. Marrone on August 6, 2019
Posted in Business Development, Business Referrals, Career Development, Client Development, Lead Generation, Leadership, Networking

I came across a great article with helpful tips on networking best practices that I wanted to share. The main points from it are:

1. Never ask for what you…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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