As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
How to Truly Grow and Learn From Those People Around You
Deep thought of the day from Jen Sincero’s terrific You are a Badass book: We attract people into our lives for a reason, just as they attract us into theirs.
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Don’t Make These Mistakes on LinkedIn
There are countless articles on best practices and tips for what to do on LinkedIn, but, I wanted to focus on what NOT to do on the platform because I
Showing Gratitude Toward Others – A Note That Touched Me
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I
Why It’s So Important to Cultivate Your Alumni Network
We are all the sum of each of our professional experiences, which greatly help to shape who we are today.
In 2007 I joined named a young, entrepreneurial firm, McKee
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust
Member Recap of my 2019 LMA Annual Conference Session on How to Align Your Social Media Strategy with Your Business Development Goals
Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social
Why Good is Sometimes Good Enough When it Comes to Content Creation
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they