I struggle with content paralysis. I know many of you do too.
I can’t tell you how many half-finished articles I have on my computer, or ideas of what could
One of the most rewarding things I get to do is being a blogger.
As a former magazine journalist and lifelong writer, I love this blog, and I am so
When it comes to Valentine’s Day ❤️, B2B companies CAN create content too.
Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.
It’s completely
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.
I knew the post would do well, but it not this
We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”
Remember
IIn my opinion, too much content in the legal industry is behind a paywall.
What is a paywall by the way?
A paywall is a method of restricting access to
I posted about content paralysis earlier this week and it struck a chord with a number of people on LinkedIn, not just lawyers, so I wanted to delve deeper into
Don’t take a break from marketing during the summer.
As we all start to re-emerge from quarantining, it’s incredibly important to ensure your clients are happy and that you are
It’s not always easy to generate a steady stream of content, which is so important to stay top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week.
And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold:
1) you will help to build your brand and become seen as a subject matter expert;
2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and
3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story.
Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.