Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
12 Quick Ways to Strengthen Your Social Media Efforts to Build Your Business and Brand
Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
- Outline your
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
I know many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of COVID-19
Remember this too shall pass and things will return to “normal”; your job now is to lay the foundation for when that does happen and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
Join Me for a Webinar on July 8 on How to Use Images and Hashtags to Enhance Your Content
Hashtags and visuals help get your social media content noticed. You should be incorporating them into your social strategy if you want to have stronger engagement and maximum impact.
Join
Join Me for a Webinar on Hashtags and Social Media Graphics to Support the Minnesota Freedom Fund and the NAACP Legal Defense Fund
Join me for a virtual program on Wednesday, July 8 at 1pm ET on how to take your social media graphics (and bring video, podcasts and thought leadership) to the
15 Tips to Improve Your Social Media Efforts
Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
- Address the pain points and important
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the
10 Quick Tips for Social Media Success
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
Announcing a New Virtual Training Program: How to Use Social Media for Business Development
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development