Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar to map out future posts
- Find your niche
- Share value-added content
- Use visuals (use canva.com to help you create posts) and create interactive content such as infographics, word clouds, polls, videos and podcasts
- Be generous by giving away free content and helpful info
- Follow your competition to get inspiration and ideas
- Reuse and repurpose the same piece of content in different ways multiple times
- Develop a hashtag strategy to enhance visibility
- Engage (comment/like and share) and respond to your audience when they comment on your posts
Constantly cultivate your network – add new connections/followers and post regularly - Recycle your greatest hits – repost old content that did well – update it if necessary
Follow me on LinkedIn and my personal account, my Twitter (@StefanieMarrone) or check out my blog posts here for more tips.