Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
- Only focus on the social platforms where your
Why You Should Do a Personal Social Media Follower Purge/Cleanse
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked
A Handy Guide to Create Compelling Social Media Posts
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
Should You Keep Your Personal and Professional Social Media Profiles Separate?
As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right
How to Create Instagram Content That Will Help You Gain More Followers
I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.
Everyone has to make that determination for themselves based on
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
A Quick Guide to Social Media Analytics
Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.
Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.
One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.
It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.
12 Quick Ways to Strengthen Your Social Media Efforts to Build Your Business and Brand
Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
- Outline your