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I’ll be presenting a workshop at the 2019 Legal Marketing Association’s Annual Conference (which is the premier yearly gathering of legal marketers) on how to align your social media efforts with your business development strategy with Jennifer Simpson Carr on day two of the LMA Annual Conference (at 1:30pm on April 10). This is going to be a hands-on, immersive program with lots of actionable takeaways for marketers of all firm sizes and levels. It’s another reason that we hope you stay until the end of the #LMA19 conference. Here’s a sneak peek of our session! Thank you to Rob Kates for filming this segment. 

Mark your calendars for March 7 for a Legal Marketing Association webinar titled, “How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19” with me, and good industry friends Roy Sexton and Andrew Laver on how to use the upcoming #LMA19 conference in Atlanta on April 8-10 to build and enhance YOUR personal brand using social media! We’ll provide actionable takeaways and ideas for marketers of all levels, including how to build your network before, during and after the conference, how to master the art of the “humblebrag,” how to become a thought leader and published author (even if you’re not a great writer) and how to use free online tools to add eye-catching visuals to your social posts (like the one I created in this blog post, which I used to promote the program on social media as well). Join us! 

It’s never been more important to stand out from your peers in this crowded, saturated market. Becoming totally immersed in your clients and prospects by learning as much as you can about them is one way to separate the good lawyers from the great lawyers.

This requires time and effort by asking smart questions and conducting thorough research (for example, by setting up free Google alerts on your top clients/prospects so that you are informed about important news about them, and using social media tools such as LinkedIn to learn about job moves and updates of your important connections). Today, most people just don’t send emails announcing their new positions anymore – it’s now up to you to do research.

Being aware of major developments and news affecting your clients’ organizations enables you to better anticipate their needs and it shows that you care. In this case, knowledge is power.

So how do you put this into practice? 

Recently, social media strategist Spencer X. Smith (if you’re not following him you should!) said something on LinkedIn that really resonated with me.

It was about the idea of using your social media platforms and reach to promote the successes of others vs. only posting about yourself (or “me-centric” posts), and he talked about the fact that each of us has the ability to do this  within our own networks to significantly strengthen our professional relationships.

Harnessing the power of your own social media platforms to promote others and build stronger relationships and your brand is actually very easy and incredibly worthwhile.

I am really excited to be featured in a book for the very first time! I want to give a big thank you to the awesome Deborah Farone for asking me to be one of her “industry experts” in her terrific hot-off-the-presses Practicing Law Institute book on Best Practices in Law Firm Business Development and Marketing where I gave tips on social media and content marketing.

In the book, I discussed why social media and content marketing is such an important branding and lead generation tool for law firms. I also gave pointers on how to take your social media strategy to the next level using the show versus tell concept (which is the idea of showing someone how great you are at what you do with actual examples versus telling them). Here’s a sneak peek and more information on how to buy the book.

I hope that you did great things on the marketing and business development fronts in 2018. With the new year here, we get a great new opportunity to start fresh and add new strategies and tactics to our marketing mix. My new JD Supra article “16 Easy Ways to Enhance Your Business Development, Social Media and Branding Efforts in 2019” provides actionable ideas in the business development, social media and branding areas to incorporate in your marketing and lead generation efforts in 2019 regardless of your firm size or budget.

The tips include: getting to know your clients better, setting achievable business development goals for yourself, creating a target list, incorporating evergreen content into your social media strategy, refreshing your biography several times per year, providing personalized, value-added content to clients and contacts,  being more active on the conference circuit, getting to know your clients better, becoming a smarter networker, developing a smart and inexpensive visual content strategy, becoming a LinkedIn master and more!