I’m not quite sure what day of the week it is because it certainly doesn’t feel like a Saturday in locked down New York City during the coronavirus outbreak. But
The Personal Effects of the Coronavirus Hit Home
Flywheel Sports has been a huge part of my life since my dear friend Julie took me to my first spin class in early 2017.
Not only did I get
A Simple Tip for Finding Peace in Your Life and Letting Go
A quick tip for today to remind you to let go of things out of your control.
So much of life is out of our hands, and no matter how
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
Everything is Going to Be Okay – How to Put Recent Events Into Perspective
A friend sent me this today and it really hit home for me on so many levels.
She said “You fall, you rise, you make mistakes, you live, you learn.
Women Who Wow: Linda Orton
Linda Orton is the global Chief Marketing Officer at Alvarez & Marsal, a 5,000 person, 55 office, management consulting firm. She had a long career in the legal marketing industry
Women Who Wow: Trish Lilley
Trish Lilley is truly a Women Who Wows. She is the Chief Marketing Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active
Join Me for an Expert Webcast on Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll
Join Me for a Webinar on How to Be Social Media Savvy During the Current Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. Many are wondering: it is still appropriate to market myself and my firm during a time when uncertainty is
How to Develop a Strong Hashtag Strategy When Posting Content on LinkedIn About the Coronavirus
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.