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Why Lawyers Should Never Pay for Awards or Honors and Never List Those on Their Web Site

By Stefanie M. Marrone on January 22, 2022
Posted in Awards, Law firms, Legal Directories, Personal Branding, Public Relations, Reputation Management, Web site

I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!

And this is exactly why I have…

What Legal Marketers Can Learn From Peloton’s Response to Mr. Big’s Death

By Stefanie M. Marrone on December 14, 2021
Posted in Crisis communications, Public Relations

And just like that, a PR nightmare turns into a genius marketing campaign and a viral ad…

(You probably already know what happened on the Sex and the City reboot, …

How Your Social Media Posts Can Lead to Free Media Placements

By Stefanie M. Marrone on November 11, 2021
Posted in Legal Recruiting, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Social Media, Twitter

One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.

That same post also went viral on Twitter, catching the…

Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List

By Stefanie M. Marrone on October 7, 2021
Posted in Client Development, Law firms, Public Relations

Do you have reporters on your client alert and article email list?

If not, you should add them.

Why? Well I’ve had many occasions when a simple email blast I…

How to Effectively Promote Your Lawyer Promotions

By Stefanie M. Marrone on July 1, 2021
Posted in Business Development, Business Referrals, Client Development, Marketing, Public Relations

Here are some things you can do to promote your lawyers promotions, which can increase your firm’s visibility and theirs, and showcase your strategic growth.

  • Draft and distribute a press

…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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