Why do some professionals struggle to build their personal brands on LinkedIn? Because they start with the wrong mindset.
They focus on themselves and their services. They use social media
Why You Should Create a Campaign for Administrative Professionals Day
Administrative Professionals Day is tomorrow Wednesday, April 21. It’s a work holiday recognizing the contributions of assistants and office staff and showing appreciation for them.
Ways to celebrate the day
LinkedIn Introduces New Weekly Invitation Limit to Crack Down on Spammers
In some very welcome news for those of us who are often targeted by LinkedIn scammers and spammers, there’s a new rule that’s finally going to eliminate annoying spammy emails
How to Add or Change the Background Photo on Your LinkedIn Profile
It’s really important to have a custom background image on your LinkedIn profile today. It’s a free and easy way to brand yourself and because it takes up so much
How to Make Sure No One Ever Sees Your Posts on LinkedIn
I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.
- Don’t mass tag people in
The One Thing You May Be Missing When Crafting Social Media Posts With Hashtags
Many people and businesses are forgetting one important thing when crafting their hashtags.
Hashtags are a great way to expand the reach of your company or brand. By adding hashtags
Women Who Wow: Michelle O’Driscoll
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.
10 Ways Having a Social Media Strategy Can Benefit Your Organization
There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it
How to Get More Active and Effective on LinkedIn
“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and
A Few LinkedIn Do’s and Dont’s From LinkedIn Lawyer Extraordinaire Frank Ramos
I often partner with Frank Ramos (who is in my opinion the lawyer with the most powerful lawyer on LinkedIn). I will share his words of wisdom from time to