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The Two Things You Must Do on Your LinkedIn Profile Today

By Stefanie M. Marrone on October 21, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Personal Development, Social Media

In this video, I discuss the two things business professionals need to do on LinkedIn today.

What are they?

  1. Customize your profile URL.
  2. Upload an image in the cover image

…

How to Use Social Media to Build Strong Relationships

By Stefanie M. Marrone on October 21, 2021
Posted in Content Marketing, Instagram, Law firms, LinkedIn, Marketing, Networking, Personal Branding, Personal Development, Social Media

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting…

How I Went Viral on LinkedIn and What You Can Learn From It

By Stefanie M. Marrone on October 19, 2021
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Marketing, Motivation, Personal Branding, Personal Development, Social Media, Women's Initiatives

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests…

How to Never Run Out of Content Ideas for Your LinkedIn Company Page

By Stefanie M. Marrone on October 19, 2021
Posted in Alumni, Awards, Biographies, Branding, Business Development, Business Referrals, Career Development, Client Development, LinkedIn, Marketing, Personal Branding, Social Media

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all…

How to Easily Download Your LinkedIn Data

By Stefanie M. Marrone on October 13, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, email marketing, Law firms, Lead Generation, LinkedIn, Motivation, Social Media

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The…

How to Make Your Content Less Boring and Forgettable

By Stefanie M. Marrone on October 13, 2021
Posted in Branding, Business Development, Business Referrals, Content Marketing, Evergreen Content, LinkedIn, Marketing, Motivation, Personal Branding, Social Media

Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to sell yourself and your services to provide value…

Why You Should Build an Email List Today

By Stefanie M. Marrone on October 12, 2021
Posted in Business Development, Client Development, email marketing, Law firms, Marketing, Motivation, Personal Branding, Social Media

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet…

How to Create a Successful YouTube Marketing Strategy

By Stefanie M. Marrone on October 11, 2021
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Personal Branding, SEO, Social Media, Video

Building a successful YouTube channel is not easy!

I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for…

How to Create More Efficient and Effective Content

By Stefanie M. Marrone on October 11, 2021
Posted in Content Marketing, Evergreen Content, Law firms, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember…

How to Get Started Creating Videos for Social Media

By Stefanie M. Marrone on October 9, 2021
Posted in Content Marketing, Law firms, LinkedIn, Personal Branding, Social Media, Video

Creating video for social media it’s not easy, but it is well worth the time and effort.

Video content typically performs best with most social media platform algorithms, because it…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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